The Garret

The benefits of template-driven design

Many publications follow a standard format. Yet they are often laid out from scratch for each new title. This adds time and cost to the publication process. By developing a series of pre-defined design templates, publication content can be flowed in more quickly. This delivers high quality design results in a fraction of the time.

The benefits of this approach to publication design include:

• Less time or cost taken in production
• Professional lay out guaranteed
• Produces correct format for print on-demand
• Ensures continuity across a range of publications
• Templates uniquely designed for one organisation help reinforce the brand

Templates can be tailored to the type of publication required. For example, a training guide may be developed with extra-wide margins for ease of note-taking or a product brochure can be laid out to provide brand consistency across the product range. An organisation can quickly and easily create a library of templates to suit its publication needs.

In this way, far from stiffling creativity in lay out design, templates provide an innovative means for building brand consistency while shortening the design process.