The Garret

Creating professional publications

Reducing cost and risk are often stated as the key benefits of on-demand publications. Another benefit that doesn’t get so much attention is the ability for you to create professional publications that will strengthen your brand.

Publications that are altered often - such as training manuals - are frequently just printed from a laser copier. Although expedient, the results may not always deliver the brand message the organisation desires. On-demand technology can be used to create professional publications for material such as:

• Education & training manuals and guides
• Reference books
• Software manuals
• Prospectuses
• Market research reports

As technology advances, on-demand becomes suitable for more and more publications. Marketing communications – such as brochures, data sheets or even poster advertising – are beginning to take advantage of the benefits of this approach.