We were approached to develop an online presence for a brand new type of community organisation. It has been designed to let people buy together to achieve the best price while giving funds back to the communities where they live. While providing some offers, the site was primarily focused on raising interest and excitement in the concept. We wrote and designed the site to accentuate the organisation's distinctive brand identity.

To promote the launch of the service, we developed a campaign for print advertising and 36 sheet posters. The campaign focused on jalebi's insurance products and positioned the organisation as a trusted community partner by challenging some of the claims made by direct insurance companies and comparison sites. 

To support the advertising campaign, we created a series of point-of-sale materials to be placed within the community projects that directly benefit from the charitable giving of the organisation. The direct campaign was designed to recruit new members and stimulate word-of-mouth referrals within the key communities.