We were approached by an intelligent surveillance organisation to deliver branding and marketing strategies as it emerged from research and development into the commercial market. The brand we developed was designed to move away from the 'big brother' perspective that many had to the industry towards the benefits that the company delivered to the police and defence sectors.

Many of Scyron's competitors sold on the functionality of their technology products rather than the benefits. We sought to reverse this so that the company could move from small, tactical product sales to a much larger 'solution-based' sale. The first iteration of this was the corporate website which we wrote and designed to deliver easily accessible information that addressed the issues Scyron's target audiences were facing.   
Visit website

We have developed Scyron's online presence through a series of microsites and electronic direct mail - for the company and in conjunction with partner organisations. The online campaigns were designed to deepen understanding of Scyron solutions within the police and defence sectors as well as lowering the cost of sale for products. This was parrallelled by a series of print advertising that we also developed.

To help lower the cost of sales, we wrote and designed a range of product communications. Key to these items was to produce a consistent feel for the brand. The use of a memorable brand icon - the reflective eye - meant the we were able to achieve widespread recognition within target audiences quickly on limited budgets. 

Case studies have become an important part of Scyron's communications armoury. As a number of areas where the company is involved - they are world leaders in Digital Evidence Management - are relatively new, showing the solutions in action not only gives other organisations assurance but we write the studies to help give a practical explanation of how the solutions work.